October 7, 2022

Anthony Joshua has ended his eight-year TV broadcast pact with Sky Sports activities and signed an enormous cash streaming cope with DAZN which is ready to start for his rematch towards Oleksandr Usyk.

The previous two-time heavyweight world champion stays one in every of boxing’s largest stars regardless of his defeat to the Ukrainian final outing, and so has been sizzling property throughout his transient spell as a broadcast free agent.

Mark Robinson/Matchroom

Joshua has signed with DAZN as his new UK broadcaster

For a sustained time frame, it seemed as if AJ was set to resume his settlement with Sky.

From his skilled debut in 2013, Joshua has had Eddie Hearn’s Matchroom as his promoter and Sky Sports activities as his broadcaster.

This preliminary two-year deal Sky was prolonged for 3 years in 2015 after which for an extra three in 2018.

It expired after the Usyk struggle again in September and AJ has not fought since.

Now, as he prepares to return to the ring for the Usyk rematch, his broadcast future has been determined and he’s chosen to vary.

His new dwelling can be sports activities streaming big DAZN.

Joshua lost for the second time in his career when he faced Usyk last time out

Mark Robinson/Matchroom

Joshua misplaced for the second time in his profession when he confronted Usyk final outing

Final yr, Hearn made an analogous determination, opting to maneuver his non-PPV Matchroom steady over from Sky to DAZN.

As a PPV fighter, Joshua had his personal separate deal, although has opted to observe Hearn over to DAZN.

DAZN is a world sports activities streaming service backed by billionaire Len Blavatnik dubbed ‘the Netflix of sport’.

They initially operated in choose nations, concentrating on totally different sports activities in numerous nations.

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In 2018, they attacked the US market by way of boxing, enlisting Hearn to guide their cost.

Hearn now promotes exclusively on DAZN

Michelle Farsi/Matchroom

Hearn now promotes solely on DAZN

They’ve had blended leads to the American boxing sphere.

Positives embrace big-name signings equivalent to Canelo Alvarez and Gennady Golovkin, who’re set to fulfill in a trilogy struggle this yr.

Nonetheless, detrimental instances got here with the pandemic hampering the enterprise, whereas Hearn has additionally struggled at instances to make the largest fights with rival US promoters and spent large sums of cash on bouts which haven’t at all times delivered large subscriber boosts.

Matchroom/DAZN are a key participant within the US boxing world now, however must compete with High Rank/ESPN and PBC/Showtime.

The rematch will be pivotal for DAZN’s future business

Mark Robinson/Matchroom

The rematch can be pivotal for DAZN’s future enterprise

Final yr, DAZN introduced that they’d be launching within the UK and paid large cash to entice Hearn away from Sky.

Now, they’ll do the identical for Joshua.

AJ has turn into a shareholder, particular advisor, and model ambassador for DAZN as a part of his new deal. In his position as particular advisor, Joshua will be a part of DAZN’s strategic advisory board.

He mentioned of the deal: “I’m getting into a brand new section in my profession with a brand new coaching atmosphere, new coaches and now a brand new broadcaster.

“Negotiations at this degree take time so I’m happy to have all of it wrapped up and now I can totally concentrate on giving the followers and DAZN what they need, knockouts within the glamour division.

“I’ve been working with DAZN and following its progress for a very long time.

“We’ve loved a extremely profitable partnership within the US for a few years and I do know the crew and perceive the fervour and drive of the enterprise.

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Joshua with Len Blavatnik

Anthony Joshua

Joshua with Len Blavatnik

“DAZN’s imaginative and prescient and keenness to innovate is what attracted me to the partnership.

“They’re main the digital panorama in sport and the way forward for sports activities broadcasting.

“I’m actually wanting ahead to an extended and profitable partnership.”

Hearn added: “We’ve been efficiently working in partnership with DAZN for a few years now and this new announcement with Anthony Joshua emphasises why they proceed to set the usual for the way forward for sports activities broadcasting. 

“We’ve a shared imaginative and prescient with DAZN to make it the unrivalled dwelling of boxing for followers the world over.

“Now with Anthony becoming a member of the crew the stage is ready to do much more collectively and we’re wanting ahead to getting began.”

Joshua and Hearn will work together on DAZN

Mark Robinson/Matchroom

Joshua and Hearn will work collectively on DAZN

In keeping with the Telegraph, Anthony Joshua’s new DAZN broadcast deal is a multi-year, multi-fight pact for 2 fights per yr which might see him earn lots of of thousands and thousands of {dollars} over the subsequent three to 5 years.

The Usyk rematch can be their first UK PPV occasion.

Ought to Joshua win, DAZN may have a vastly marketable heavyweight world champion able to push them to the forefront of UK broadcasting.

But when he loses, they should again a rebuild job which, whereas nonetheless probably very fruitful, would drastically change the long run outlook.

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